Anandraj Jayakumar
Email Marketing Expert | Email Deliverability & Lead Generation Strategist | PMTA and Postfix| ISP Relationship| Reputation & IP & Domain Warming| A/B Testing |B2C&B2B| MailWizz|Brevo | Salesforce | Instantly | Smartlead
- Role
- Email Marketing Specialist at Leister Group
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Anandraj Jayakumar
With over 8 years of experience in email marketing, I have played key roles at Webberax, Sysnxweb, JS Leads Technologies, V4 Media Solutions, and URL Factory, consistently driving impactful results and optimizing campaign performance. My expertise includes collaborating directly with ISPs, leading high-performing teams, and fostering a positive, productive work environment. I have a proven track record in warming up IPs and domains to achieve and maintain high deliverability rates. Committed to delivering consistent, high-quality outcomes, I also possess extensive hands-on experience with CRM tools, such as Salesforce, Mailwizz, Brevo, Instantly, and Smartlead.
Experience
Email Marketing Specialist
Sep 2025 — Present · Chennai, IN
Email Marketing Specialist at Leister Technologies India Pvt. Ltd, Responsible for planning, executing, and optimizing B2B & B2C Email Campaigns with Brevo ESP for plastic welding and process heat solutions across India, USA, Germany, Italy, Benelux and other strategic markets through segmented Newsletters, Product updates, Event invitations, Webbinars and distributor communications.Manage end-to-end campaign workflows including Template creation, automation journeys, A/B testing, and performance reporting aligned to sales and distributor goals.Continuously improve inbox placement, engagement, and MQL generation by refining content, subject lines, send-time strategy, and list hygiene.
Education
Shanmugha Arts, Science, Technology & Reserch Academy (SASTRA), Thanjavur
Master of Computer Applications - MCA, Advertising
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