Anand Paliya
Marketing Strategist by day, Creative Director by deadline, Wordsmith always
- Role
- Creative Director at ALLEN
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Anand Paliya
Every brand has a story. I make sure it’s one people want to read. and…
Experience
Creative Director
Dec 2024 — Present · Bengaluru, IN
Lead and oversee all creative marketing operations for both Allen Online (edtech/digital learning) and classroom programs, ensuring brand consistency, messaging clarity, and market differentiation.• Build, manage, and mentor a multidisciplinary creative team including designers, videographers, editors, content strategists, motion graphics artists, copywriters, UI/UX creatives, and external vendors.• Conceptualize, pitch, and execute integrated marketing campaigns (digital, social media, video, email, OOH, print), optimized for learner acquisition, retention, brand recall, and engagement.• Oversee video content strategy: storyboarding, direction, editing, post-production, and optimization for multiple formats (YouTube, short-form reels, lecture teasers, micro-learning videos).• Guide content marketing & content strategy: develop editorial calendars, flagship content (blogs, whitepapers, lead magnets), course-launch collaterals, webinars, infographics, e-books, and social storytelling.• Collaborate with Product, Technology, Academics, and Marketing teams to translate pedagogical insights into creative assets that speak to students, parents, and educators.• Leverage data/analytics (engagement metrics, funnel drop-off, campaign ROI) to refine creative direction, A/B test variations, iterate visuals and messaging, and surface insights to leadership.• Introduce, pilot, and scale new creative technologies—AI-assisted tools, automation workflows, generative design, motion graphics libraries—to improve efficiency, consistency, and output quality.• Manage creative budgets, timelines, resource allocation, and vendor partnerships to ensure projects are delivered on time, within scope, and aligned with business goals.• Present creative concepts and campaign performance to senior leaders and stakeholders, defend creative decisions with strategic rationale and performance data.
Education
Indian Institute of Management Visakhapatnam
Advance Product and Brand management Certification, Business, Management, Marketing, and Related Support Services
Indian Council of Technical Research and Develpment
Certification in Premiership Business Management, Business, Management, Marketing, and Related Support Services
Central India School of Fine Arts, Nagpur
Bachelor of Fine Arts - BFA, Design and Visual Communications, General
Rashtrasant Tukadoji Maharaj Nagpur University
Master of Fine Arts - MFA, Commercial and Advertising Art
Quantic School of Business and Technology
Executive MBA, Marketing/Marketing Management, General
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