Anand Madhavan
Director of Digital Strategy @ FNBO | SEO, Digital Strategy, Marketing Analytics
- Role
- Director of Digital Strategy and Analytics at FNBO
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
About Anand Madhavan
As the Director of Digital Strategy at FNBO, I lead the digital strategy and analytics practice for the organization\'s websites and applications. With over 15 years of experience in digital marketing and analytics, I have a proven track record of creating competitive advantages through data-driven insights and action.My key functions include managing the marketing analytics program, developing digital marketing models, educating and leading the analytics team, and serving as the main SEO subject matter expert. I also collaborate with the technology team to drive projects that improve performance, analytics implementations, and SEO position. Additionally, I have a strong background in web development, having earned a degree in this field. My certifications in Google Analytics IQ, Adobe Analytics, and Ecommerce Analytics: From Data to Decisions further demonstrate my expertise in these areas.
Experience
Director of Digital Strategy and Analytics
Jun 2025 — Present · Omaha, NE, US
Manage the digital strategy of FNBO SEO, AI, and Paid strategy to improve overall web position, target markets effectively, and grow FNBO\'s brand.Key Functions- Management of the marketing analytics program which includes web analytics, paid marketing, social, and SEO- Develop marketing analytics reporting, and strategies to help drive specific target markets to key solutions- Educate and lead analytics team on best practices and new findings within marketing analytics - Main SEO subject matter expert for both content SEO and Technical SEO for the bank- Key liaison to technology team to help drive main projects to improve performance, analytics implementations, and SEO position- Vendor Relations for Web Analytics Tools, SEO Platform, and Agency for paid marketing efforts
Education
University of Nebraska-Lincoln
Bachelor of Business Administration (B.B.A.), Business-Marketing
1999 — 2004
University of Nebraska at Omaha
Master of Business Administration (MBA), International Business, Management
2007 — 2010
University of Nebraska-Lincoln
Bachelor of Business Administration - BBA, Marketing
Metropolitan Community College
Web Developmet Degree, Computer programming: xHTML, CSS, SQL, Scripting, XML
2011 — 2011
Skills
- Project Management
- Analytics
- B2b
- Customer Relations
- Search Engine Marketing (Sem)
- Social Media
- Marketing
- Html
- Customer Relationship Management (Crm)
- Team Building
- Management
- Sem
- Enterprise Software
- Java
- SEO
- Direct Mail
- Search Engine Optimization (SEO)
- Usability Testing
- Omniture
- Web Standards
- Css
- Online Marketing
- Data Analysis
- Squarespace
- Social Media Marketing
- Web Analytics
- Strategic Planning
- Integrated Marketing
- Information Architecture
- Digital Marketing
- Interactive Marketing
- Account Management
- Web Marketing Strategy
- Tableau
- Competitive Analysis
- Creative Direction
- Customer Service
- Magento
- Strategy
- E-Commerce
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