Anand Ravi

About Anand Ravi

Senior Product Manager with 15+ years of experience building and scaling B2C platforms, AI‑powered products, and revenue‑driven growth systems across Big Tech and high‑growth marketplaces. I specialize in GenAI‑first product strategy, growth experimentation, and engagement‑led monetization, operating at the intersection of Product, Engineering, Data Science, Ads, and Business. I hold an MBA from Nanyang Technological University (NTU), Singapore, where I graduated on the Dean’s List (Top 5%), strengthening my foundation in strategy, analytics, and executive decision‑making.What I doAchieved multi‑million‑dollar revenue growth, measured by finance‑certified ARR, by launching AI‑driven monetized experiences across high‑traffic consumer platformsScaled external DAU by hundreds of thousands, measured by usage growth, by building AI content pipelines, rewards‑led engagement loops, and experimentation platformsAccelerated monetization velocity, measured by RPM and CTR lift, by shipping embedded ads, sponsored modules, and high‑CPC partner integrations while protecting user experienceBuilt GenAI products end‑to‑end, measured by adoption and compliance readiness, using LLMs, RAG architectures, evaluation frameworks, and Responsible AI guardrailsDrove platform‑level execution, measured by time‑to‑launch and reliability, by aligning security, privacy, compliance, and cross‑org stakeholdersDomains and PlatformsAI / Machine Learning / LLMs / RAGB2C and B2B Product Management, Platform PM, Vertical SaaSGrowth, Acquisition, Retention, Monetization AdTech, MarTech, Ads APIs, Developer Platforms, Infrastructure, Experimentation SystemsHow I operateData‑driven: A/B testing, experimentation design, analytics, SQLCustomer‑centric: Problem framing, user research, UX tradeoff analysisExecution‑focused: 0→1 launches, scale‑ups, and turnaround initiativesInfluence without authority: Driving outcomes across large, complex organizationsPreviously built and scaled products at Klook, Agoda, and Hi Inc, spanning growth, pricing, marketplaces, and AI‑powered platforms. I’m most effective in roles that value ownership, technical depth, experimentation, and measurable business impact.

Experience

1. Senior Product Manager, M365 Copilot

   Microsoft

   Jun 2025 — Present · Bengaluru, IN

   Delivered a unified deep‑linking capability across iOS, Android, and desktop, enabling frictionless marketing journeys across Entra and MSA user states through cross‑platform platform design.Unlocked scalable top‑of‑funnel growth by introducing self‑serve deep‑link tooling for marketing teams, reducing ongoing Product and Engineering dependency.Improved acquisition reliability by hardening security, privacy, and compliance approvals across deep‑link flows in partnership with App, Legal, and CELA teams.Increased campaign execution velocity by standardizing deep‑link creation patterns used across Email and Marketing surfaces.Drove execution excellence by surfacing and prioritizing broken acquisition workflows (SSO, app size, launch rate), aligning Data Science and Engineering on telemetry‑backed fixes.Accelerated AI‑first culture adoption by shipping a working Copilot Rewards prototype that tied user engagement to monetization incentives through rapid experimentation.Product Growth, Platform PM, AI Product Manager, Mobile, Experimentation, Security, Privacy, Stakeholder Management

Education

• ITI Ltd

  Certificate course in Telecommunications Switching Access Products , Telecommunications Switching Access Products

  2007 — 2007

• Nanyang Business School

  Master of Business Administration (M.B.A.) | Full Time, Marketing

  2014 — 2015

• The Institution of Electronics and Telecommunications Engineers

  Certificate course in Embedded Systems, Embedded Systems

  2007 — 2007

• RV College Of Engineering

  Engineer's Degree, Telecommunications Engineering

  2005 — 2009

Skills

• Sdlc
• Solution Architecture
• Agile Methodologies
• Databases
• Microsoft Excel
• Business Development
• Crm
• Data Warehousing
• Spss
• Project Management
• Oracle
• Requirements Analysis
• Unix
• Performance Based Marketing
• Sql
• Business Analysis
• Business Strategy