Anandi Pattni-Kanwar

Digital Product Manager @Reach plc

London, GB

Responsible for the analysis and delivery of technical and non-technical projects across the Reach Work job board portfolio of GAAPWeb, Totally Legal, SecsInTheCity, TotallyExec and Fish4jobs brands using Agile methodologies.Orchestrate cross-functional communication for product launches, using Google Analytics and Amplitude insights to drive data-informed product decisions.Leading digital product innovation across multiple niche job boards, with agile development cycles and implementing strategic roadmap initiatives to enhance user experience, with our platform provider Madgex.A/B testing, and user behaviour analysis to optimise platform performance and conversion ratesRegular audits of different user journeys to continuously monitor for bugs and improvements, keeping in line with industry trendsDirecting successful product launches and third-party integrations while ensuring compliance with GDPR, brand standards, and SEO strategiesOversee end-to-end feed management and UX optimisation for both B2B and B2C facing pages, including CV database, job posting UX and candidate UX.Spearhead technical integrations and platform enhancements while focusing on seamless multiposter functionality and feed managementCoordinate stakeholder communications and third-party partnerships, ensuring alignment with product performance goals and ongoing platform developmentsPlanning and scheduling daily/weekly Social media content across 6 channels for 3 brands.Content creation for social media with Canva / CapCutUsing Meta Business Suite and social listening platforms to monitor social insights