Anand Shankar
Business Leader | P&L Ownership & Category Excellence | Scaling E-Commerce & Retail Ecosystems | Transformation & Customer-First Growth
- Role
- Business Head Ecommerce (Custom Products & Signage) Group Bayport (Bannerbuzz & Best of Signs) at Group Bayport
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Anand Shankar
I run consumer P & Ls. Currently Business Head – E-commerce at Group Bayport…
Experience
Business Head Ecommerce (Custom Products & Signage) Group Bayport (Bannerbuzz & Best of Signs)
Mar 2025 — Present · Gurugram, IN
Spearheading the global D2C strategy for Group Bayport across custom signage products, with full P&L and growth ownership across five geographies.• Setting the strategic direction for growth, margin improvement, and funnel efficiency across D2C websites• Driving collaboration across Category, Marketing, Tech, and CX to build a high-performance, customer-centric commerce ecosystem• Leading initiatives around site experience, assortment planning, pricing strategy, and delivery optimization to drive profitable revenue growth
Education
Rajagiri Centre for Business Studies
MBA, Marketing & Finance
Vellore Institute of Technology
Bachelor's degree, Microbiology
Skills
- Training & Development
- Workflow Analysis
- Documentation
- Product Planning
- Retail
- Merchandising
- Team Management
- Market Research
- Inventory Management
- Competitive Analysis
- Brand Management
- Marketing Strategy
- Sourcing
- Visual Merchandising
- Negotiation
- Marketing
- Pricing
- Fmcg
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