Ananda Siverts

About Ananda Siverts

Senior Marketing Operations and Social Media Leader with 15+ years of experience scaling global marketing systems inside Microsoft and enterprise environments. I specialize in modernizing marketing operations through governance, automation, and data-driven execution—especially where complexity, speed, and quality intersect.I’ve led global social platform operations, served as a Sprinklr SME, and partnered cross-functionally to improve content velocity, compliance, and performance at scale. My recent work focuses on integrating GenAI, custom GPTs, and Python-based automation into marketing workflows—cutting cycle times from days to minutes and accelerating global execution.Known for building systems teams actually adopt, I bring a practical, hands-on approach to process design, analytics, enablement, and continuous improvement.Areas of Expertise Marketing Operations & Global Social Media Operations AI-Enabled Workflow Automation & Process Optimization Global Platform Governance & QA Programs Marketing Analytics, Power BI & Performance Reporting Cross-Functional & Global Stakeholder Leadership Content Operations, Accessibility & Compliance Learning & Enablement StrategyTechnical Strengths Sprinklr platform leadership and analytics dashboards GenAI, custom GPTs, and automation design Python-based workflow optimization Power BI, Excel, and data-driven decision making SOPs, playbooks, and scalable documentation Enterprise marketing technology ecosystems (Microsoft 365, Workfront, DAMs)Career Highlights Led global social media platform operations and governance for Microsoft, supporting distributed teams and improving speed, quality, and compliance at scale. Reduced a full day of manual work to under a minute using GenAI and Python automation. Cut global social content time-to-market from a month to 2–5 days through continuous process improvement. Improved accessibility compliance by 75% within one month by leading QA programs and stakeholder training. Drove sustained engagement and audience growth through analytics-led content strategy and paid social optimization.

Experience

1. Senior Global Social Platform Manager

   Designit

   Nov 2023 — Present · Redmond, WA, US

   Scaling a Microsoft localization program that delivers top performing social media content for Field marketing teams to use in editorial calendars that adheres to enterprise brand and accessibility standards. Optimizing workflows using SaaS, custom GPTs, locally run Python scripts for QA of creative assets and reducing intensive manual tasks from a day to under a minute. Managed and developed a talented QA team that has proactively delivered client reports and data driven process and content improvements.

Education

• University of Oregon

  MBA, Warsaw Sports Marketing

  2006 — 2008

Skills

• Event Planning
• Event Management
• Marketing
• Account Management
• Advertising
• Digital Marketing
• Strategy
• Sponsorship
• New Business Development
• Racing
• Integrated Marketing
• Brand Management
• Public Relations
• Media Relations
• Business Strategy
• Marketing Strategy
• Social Media
• Sports Marketing
• Market Planning
• Product Marketing
• Management
• Social Media Marketing
• Product Development
• Business Planning
• Motorsports
• Marketing Communications
• Strategic Planning
• Brand Development
• Public Speaking