Abhishek Anand

About Abhishek Anand

Leading the digital customer acquisition and retention strategy for Asian Paints and consumer-first services along with building a robust, effective and future-ready MarTech stack for the company. Driving and creating the digital engagements with channel partners, and DTC e-commerce portal delivering the best Asian Paints products to the consumers. In my previous deployment, worked on creating world class digital experience on asianpaints.com and the Colour With AP app, and crafting data-backed UI/UX innovations.With a career spanning over 8 years in Asian Paints, have led the focus products category in extremely competitive regions like Delhi NCR and Haryana managing a sales team of 15+ officers and senior officers and responsible for category management, driving product innovations in Smartcare, the flagship waterproofing brand of Asian Paints.Worked with Oracle India Pvt. Ltd. as a Member Technical Staff for 2 years, as a J2EE developer on the collaboration pillar of Oracle Webcenter.As an avid music enthusiast, was one of the founding members of BC Radio, an online web-based music portal portraying the diversity of Indian Independent Music, designed the UX/UI and worked on artist acquisition and business development in Bangalore Area.

Experience

1. Group Brand Manager

   Asian Paints

   May 2025 — Present · Mumbai, IN

   Leading the category of waterproofing, structural repair and admixtures for the B2B vertical.

Education

• S.P. Jain Institute of Management & Research

  PGDM

• Motilal Nehru National Institute Of Technology

  Bachelor of Technology (B.Tech.)

Skills

• Business Development
• Market Research
• Marketing
• Marketing Strategy
• Software Development
• Team Management
• C
• Business Analysis
• Project Management
• Business Strategy
• Java Enterprise Edition
• Core Java