Abhijeet Anand
All things Loyalty & Rewards
- Role
- Business Head Shakepe Loyalty & Rewards at Shakepe
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Abhijeet Anand
Experienced with Growth Startups Enjoy setting up new product, processes and…
Experience
Business Head Shakepe Loyalty & Rewards
Oct 2020 — Present · Bengaluru, IN
Building Digital Rewards & Loyalty solutions for EnterprisesStarted new vertical as part of ShakeDeal in Oct\'20.By Jan\'22 we got our first enterprise client using our \'Santa\' solution for managing their Employee recurring rewards & gifting. Some Achievements:500+Cr. Of rewards/gifts delivered since inception200+ clients served 1mn+ usersSome Interesting solution delivered & Ongoing- Working with leading private bank to manage their consumer promotions activity- 3 digital reward campaigns to manage mechanic gifting for India\'s largest automotive manufacturer- WhatsApp based digital reward solution to manage testing partners for a leading Mobile OEM- Developing embedded loyalty for a leading FIntechDay-to-Day work front- Managing P&L for the vertical (12 team members)- Develop & Deploy solutions with Product & tech teams- Work with management team for strategy
Education
IITTM Gwalior
BTM (Hons), Tourism and Travel Services Management
2003 — 2006
IBS Hyderabad
Master of Business Administration (MBA), Marketing
2006 — 2008
Skills
- Business Development
- Digital Marketing
- Sales Management
- Market Planning
- Crm
- Team Management
- E-Commerce
- Marketing Strategy
- Analytics
- Business Strategy
- Social Media Marketing
- Marketing
- Market Research
- Online Advertising
- Marketing Communications
- Competitive Analysis
- Key Account Management
- Content Writing
- New Business Development
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