Anand Tipoju
Growth Marketing Leader | P&L-Driven Digital Strategist | Expert in AI Automation, Multi-Channel Media Planning & Team Leadership
- Role
- Senior Manager - Marketing at Medvarsity
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Anand Tipoju
Over the past decade, I’ve evolved from managing ad operations and campaign delivery to leading high-impact growth marketing teams that drive measurable business outcomes.Whether managing multi-crore paid media budgets, achieving 20x ROAS, or building automation frameworks that shorten sales cycles, I focus on building systems that scale.I specialize in connecting the dots between performance marketing, data analytics, and customer experience — aligning marketing impact directly with business P&L.Today, as a Senior Marketing Manager at Medvarsity, I lead full-funnel marketing, performance, and automation strategy — helping the brand grow faster, smarter, and more profitably.
Experience
Senior Manager - Marketing
Oct 2023 — Present · Hyderabad, IN
Driving full-funnel digital growth and revenue impact for India’s leading online medical education platform. Spearheading media planning, performance marketing, and automation strategies that directly align with business KPIs and P&L targets.Highlights:Scaled paid media efficiency by achieving 20x ROAS across Meta, Google, and YouTube campaigns.Managed ₹8 Cr annual marketing budget, optimizing ad spend through data-led funnel strategies.Reduced Cost per Acquisition by 35% and increased qualified leads by 25% QoQ.Drove 3x organic traffic growth through advanced SEO, content clustering & technical optimization.Implemented AI-powered chatbots & automation journeys, improving lead quality (+22%) and sales velocity (–18% cycle time).
Education
New Vision Juinor College
10+2
2006 — 2008
Sun shine high school
school, Education
2006
St. Martin's Engineering College
Bachelor of Technology (B.Tech.), Electrical and Electronics Engineering
2008 — 2012
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