Anand Patil

About Anand Patil

Eighteen years ago, I started my journey in marketing with curiosity, a willingness to learn, and a deep interest in how brands connect with people. What began as a passion, quickly evolved into a career focused on building the systems and strategies that enable marketing teams to do their best work.Today, I lead Marketing Enablement and Operations at WNS, where I focus on creating the structure behind the storytelling - designing scalable processes, implementing technology, and ensuring that marketing efforts are aligned, efficient, and impactful.Over the years, I have worn many hats - setting up and leading creative operations, managing content ecosystems, solving complex marketing challenges, and guiding teams as a collaborator and mentor. I have helped marketing functions mature from reactive to proactive, supporting everything from go-to-market planning and campaign execution to data analytics and MarTech adoption. What drives me is not just getting things done but building the operational backbone that empowers marketers to perform with clarity and confidence.My career has been shaped by a few core beliefs:• Marketing should be both creative and accountable.• Great strategy is nothing without execution.• And the best teams are the ones that have the right tools, processes, and mindset to grow.Whether I am setting up performance frameworks, enabling cross-functional teams, or solving for operational complexity, my goal is simple: to make marketing work better.I am always open to exchanging ideas, solving challenges, or simply connecting with others who are passionate about marketing, operations, and sustainable growth.

Experience

1. Sr General Manager - Marketing

   WNS

   Apr 2021 — Present · IN

Education

• Indian Institute of Management Ahmedabad

  General Management Program, Leadership, Finance, Marketing, and Strategy

  2017 — 2018

• Northwestern University - Kellogg School of Management

  Digital Marketing Strategies - Data, Automation, AI and Analytics, Data, Automation, AI and Analytics

• Mumbai University

  Bachelor of Commerce - BCom

  1993 — 1997