Anand Mohanty

Digital Marketing Manager | Performance Marketing Expert | Growth Strategist

Role
Digital Marketing Manager at Opalspace
Location
Ghaziabad, UP, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Anand Mohanty

I\'m Anand Mohanty, a results-driven Digital Marketing Manager with over 6 years of…

Experience

  1. Digital Marketing Manager

    Opalspace

    Sep 2024 — Present · Noida, IN

    As Marketing Head at Opalspace, I spearhead the company\'s digital transformation, driving significant growth and establishing a robust online presence within the competitive interior design industry. I architected and implemented comprehensive digital marketing strategies, resulting in a 600%+ increase in organic traffic, primarily fueled by strategic SEO initiatives and a thriving Instagram presence. Team Leadership & Management: I lead and mentor a high-performing digital marketing team, encompassing design, SEO, content writing, paid marketing, and social media specialists. Organic Growth & Brand Visibility: I spearheaded the organic growth of Opalspace\'s brand, with Instagram serving as a pivotal platform, achieving multiple posts with over 1 million organic views. Strategic SEO efforts have consistently secured first-page rankings for our blog content, driving qualified organic leads. Lead Generation & Conversion: I implemented sophisticated marketing automation workflows, including WhatsApp, email, and Meta form integrations, to nurture leads and optimize customer journeys. This included intelligent agent assignment based on lead stage. Paid Marketing Excellence: I manage a daily paid marketing budget of consistently generating 25-30 high-ticket interior design leads per day with a 60% qualification rate. Data-Driven Decision Making: I developed and maintained detailed dashboards on Looker Studio, leveraging Google Analytics, Microsoft Clarity, and Hotjar to analyze performance metrics and optimize marketing strategies. CRM & Automation: I have implemented complex CRM automation workflows to maximize customer engagement.

Education

  • Maharshi Dayanand University

    Bachelor of Technology - BTech, Computer Science

    2013 — 2017

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Anand Mohanty — Digital Marketing Manager at Opalspace in Ghaziabad, UP, IN | Unifers