Anand Modi

About Anand Modi

Digital Marketing & Analytics Leader with 15+ years of experience driving profitable growth for large-scale consumer internet, D2C, e-commerce, OTT, and healthcare brands across India, the Middle East, and Europe. Proven track record of managing and optimizing 100 crore annual marketing budgets, scaling ROI-driven acquisition engines, and building data-first growth organizations.I specialize in owning the full growth mandate—unit economics, CAC/LTV optimization, attribution, experimentation, and martech—across paid media, SEO, CRM, and app ecosystems. I have consistently delivered step-change improvements in marketing ROI (2.2x → 3.5x), revenue growth (up to 2.3x), and retention by combining rigorous analytics with execution excellence.My leadership experience spans senior roles at brands such as Carrefour UAE, Zivame, Tata 1mg, ZEE5, Amazon, MakeMyTrip, and ShopClues, where I have built and led high-performing teams, partnered closely with product and engineering, and implemented enterprise-grade analytics stacks (GA4, Adobe Analytics, Appsflyer, Singular, Mixpanel, Tealium, Looker, Tableau).With a strong foundation in analytics and marketing, I bring a structured, business-first approach to growth—grounded in experimentation, cohort analysis, and decision-grade reporting for leadership. I am particularly effective in high-growth, high-accountability environments where efficiency unlocks scale.I am passionate about building sustainable growth engines, mentoring teams, and helping organizations translate data into decisive business outcomes.

Experience

1. Lead Digital Marketing

   StatusNeo

   May 2023 — Present · Bengaluru, IN

   As a digital marketing & analytics professional for a leading retail e-commerce giant in the Middle East, I play a vital role in driving online success. My responsibilities include developing and implementing marketing strategies, tracking campaign performance using digital analytics tools like Tableau and Google Analytics, creating customer segments through SQL/Bigquery, analyzing customer behavior, and optimizing strategies for maximum ROI.

Education

• University of Florida

  Master's degree, Operations Research

  2007 — 2008

• National Institute of Technology, Tiruchirappalli

  Bachelor of Technology, Mechanical Engineering

  2002 — 2006

Skills

• Sas
• Business Analytics
• Omniture
• Financial Modeling
• Web Analytics
• Mobile Applications
• Market Analysis
• Sitecatalyst
• Project Management
• Adobe Discover
• Management Consulting
• Online Advertising
• Strategy
• E-Commerce
• Business Intelligence
• Optimization
• Analytics
• Requirements Analysis
• Business Strategy
• Business Development
• Digital Marketing
• Business Analysis
• Predictive Modeling
• Competitive Analysis
• Crm
• Market Research
• Mobile Phone Apps
• Team Management
• Microsoft Excel
• Data Analysis
• Segmentation
• Online Marketing
• Sql
• Marketing Strategy
• Analysis