Anand Kumar
Zonal Marketing Manager || Hyperlocal & Online Execution Specialist || Digital Marketer || Client Servicing || Dealer Digitalisation Expert
- Role
- Zonal Marketing Manager at AGL - Hakuhodo
- Location
- Ranchi, JH, IN
- LinkedIn followers
- 500 followers
About Anand Kumar
Result oriented digital marketing professional with diverse experience in digital strategy, media planning and dealer acquisition.Core Expertise: Digital Marketing, Digital Transformation, Dealer Digitalisation, Hyperlocal Marketing, Media Planning.Experienced in handling dealer\'s teams and owning KPIs for large media budgets.• Working for India’s largest Hyperlocal Platform (Maruti Suzuki) to increase car sales by bringing dealerships online.This hyperlocal model became a game changer for how digital can drive sales in the Auto Industry. It unlocked the next billion car sales in the industry and set a trend with all auto players venturing into the hyperlocal space. This will further unlock digital sales like never before in rural markets, and can be a game changer for all industries.• Handling Digital Transformation journey for India’s top automobile player by setting up the digital marketing function for it\'s all channels.• Solving queries and setting different processes for all channels of client\'s Dealerships in Bihar & Jharkhand.• Generating high ROI from digital investments through optimal media mix modelling strategies, programmatic and SEM initiatives.• In my previous role at CarWale, I was responsible for retention, upsell and cost negotiations for software solutions, managing & increasing revenue by driving the digital sales solutions volume and selling Branding properties to OEMs and acquisition, managing Key accounts with Car & Bike dealers by managing a portfolio of major dealers across Delhi NCR.As a person, I thrive in highly creative environments, data driven, like to take up marketing assignments to solve the next big customer problem and driving business growth via digital.Disclaimer - All views on this feed are personal and have no relation to my current or former employer.
Experience
Zonal Marketing Manager
Apr 2024 — Present · Kolkata, IN
Education
BSEB PATNA
MATRICULATION
2010 — 2011
BSEB PATNA
INTERMEDIATE, SCIENCE
2011 — 2013
Sagar Institute of Research & Technology, Bhopal-462041
Bachelor of Engineering (BE), Mechanical Engineering
2013 — 2017
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