Anand Kumar

E-commerce Assistant Manager @The Indus Valley

Tiruppur Taluka, TN, IN
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Sep 2024 — Present

E-commerce Assistant Manager @The Indus Valley

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Chennai, IN

Manage end-to-end operations across Q-commerce platforms including Instamart, Zepto, Blinkit channel- Plan and optimize advertising campaigns, managing budgets and improving TACoS, ACOS, CTR and conversion rates- Conduct keyword research and product listing optimization to improve marketplace visibility and rankings- Analyze sales performance, customer insights, and marketplace metrics to identify growth opportunities- Implement inventory planning and demand forecasting to maintain optimal stock availability- Collaborate with marketing, supply chain, and operations teams to drive category growth and improve sales performance.

EDUCATION

N/A

KPR Institute of Engineering and Technology

Bachelor of Engineering - BE, Computer Science

ABOUT ANAND KUMAR

I am an E-commerce & Q-commerce professional with 6+ years of experience managing marketplace growth, performance marketing, and product operations across leading platforms including Amazon, Flipkart, Instamart, Zepto, Blinkit, and Shopify.My expertise lies in driving business growth through data-driven strategies, marketplace optimization, and SKU-level profitability analysis. I have successfully managed advertising budgets, optimized product listings, and improved conversion rates while ensuring efficient inventory planning and vendor coordination.Key strengths include:• Marketplace growth strategy• Performance marketing & PPC campaigns• Product listing and SEO optimization• SKU profitability and demand forecasting• Vendor management and cross-functional collaborationI am passionate about leveraging analytics, customer insights, and innovative marketing strategies to scale brands in the competitive e-commerce ecosystem.

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