Anand Kumar
E-Commerce & Q-Commerce Growth Specialist | Amazon • Flipkart • Instamart • Zepto • Blinkit | Performance Marketing | Marketplace Strategy | Category Growth l Supply Chain
- Role
- E-commerce Assistant Manager at The Indus Valley
- Location
- Tiruppur Taluka, TN, IN
- LinkedIn followers
- 500 followers
About Anand Kumar
I am an E-commerce & Q-commerce professional with 6+ years of experience managing marketplace growth, performance marketing, and product operations across leading platforms including Amazon, Flipkart, Instamart, Zepto, Blinkit, and Shopify.My expertise lies in driving business growth through data-driven strategies, marketplace optimization, and SKU-level profitability analysis. I have successfully managed advertising budgets, optimized product listings, and improved conversion rates while ensuring efficient inventory planning and vendor coordination.Key strengths include:• Marketplace growth strategy• Performance marketing & PPC campaigns• Product listing and SEO optimization• SKU profitability and demand forecasting• Vendor management and cross-functional collaborationI am passionate about leveraging analytics, customer insights, and innovative marketing strategies to scale brands in the competitive e-commerce ecosystem.
Experience
E-commerce Assistant Manager
Sep 2024 — Present · Chennai, IN
Manage end-to-end operations across Q-commerce platforms including Instamart, Zepto, Blinkit channel- Plan and optimize advertising campaigns, managing budgets and improving TACoS, ACOS, CTR and conversion rates- Conduct keyword research and product listing optimization to improve marketplace visibility and rankings- Analyze sales performance, customer insights, and marketplace metrics to identify growth opportunities- Implement inventory planning and demand forecasting to maintain optimal stock availability- Collaborate with marketing, supply chain, and operations teams to drive category growth and improve sales performance.
Education
KPR Institute of Engineering and Technology
Bachelor of Engineering - BE, Computer Science
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