Anand Kothuri

About Anand Kothuri

Accomplished Sales and Marketing Operations leader with 15 years of experience fueling…

Experience

1. Marketing Operations (Director Group Manager)

   HighRadius

   Aug 2016 — Present

   Managed the company\'s marketing operations plan and budget (P&L), using tools like Salesforce and HubSpot to improve how we go to market and support company growth- Improved global sales and marketing processes to ensure they were efficient and followed company standards. Managed vendors, controlled costs, and met performance goals (KPIs)- Built and trained successful operations teams by focusing on coaching, improving their data skills, and planning for future team needs- Created and ran marketing campaigns across multiple channels using customer data (CDP) and automated systems to attract and keep customers- Upgraded the lead management system with better scoring and automated workflows, which helped move leads from marketing to sales faster and more effectively- Used data tools like Snowflake and Power BI to analyze performance, manage budgets, and provide insights that showed a clear return on investment (ROI)- Ensured all marketing data and activities followed legal rules like GDPR and CCPA by setting up clear data governance and quality-control systems- Managed the company’s marketing technology (martech) stack of over 15 platforms, ensuring tools like CRM and MAP worked together smoothly to improve results- Led projects using AI (like ChatGPT) and product-led growth (PLG) strategies to automate tasks, improve tools, and guide the company through digital changes- United Marketing, Sales, and IT teams by setting clear goals and responsibilities, turning our company\'s vision into actionable plans.

Education

• ICBM - School of Business Excellence

  PGDM, Marketing/Marketing Management, General

  2008 — 2010