Anamika Srivastava

About Anamika Srivastava

Experienced Buyer with a passion for driving strategic initiatives and optimizing sales performance in the dynamic world of offline retail and e-commerce. With a proven track record of success, I specialize in developing and executing comprehensive category strategies to achieve business growth objectives, drive profitability, and build strong vendor ecosystem: Proven ability to collaborate with cross-functional teams and develop innovative strategies to drive revenue growth and market expansion : Skilled in managing key product categories, including general merchandise, home furnishing, home decor, household, baby and kids furnishing (nursery) and more, with a focus on product assortment planning, vendor management, inventory optimization, budgeting, forecasting, and festive planning : Proficient in leveraging data analytics and market insights to optimize e-commerce operations, enhance user experience, and drive conversion rates: Experienced in developing compelling content and merchandising strategies to engage shoppers, improve search visibility, and drive sales - & : Strong negotiation skills and vendor management expertise to secure favorable terms, drive cost savings, and ensure product quality and availability - Increased sales of multiple sub-categories under general merchandise by 30-100% with 1.5 years - Increased Firstcry’s vendor mix from 9 brands to 250 brands in the Nursery category - Increased share of my portfolio from 20% to 50% of overall Nursery category within 1.5 yrs - Increased FirstCry’s other brand’s revenue share to 50%- Helped multiple brands achieve 2x revenue growth - Achieved ever higher sale at More Retail during Diwali 2019 - General Merchandise Category ( Home furnishing, Home decor, Metalware, Plastic ware, Gifts and Novelties)- Baby & kids products ( Nursery, furniture, luggage, Diapering, Moms & Maternity). Experience in Retail and e-commerce I am passionate about exploring new opportunities, collaborating with like-minded professionals, and contributing to the growth and success of both online and offline retail ventures. Let\'s connect and explore potential opportunities to collaborate and drive business success together!

Experience

1. Senior Buyer

   Vishal Mega Mart Limited

   Jun 2022 — Present · Gurugram, IN

   Strategic Planning: Spearheading the formulation of business and strategic plans for retailing activities and regional development. This involves conducting in-depth market research, trend analysis, and competitor assessments to identify growth opportunities and capitalize on emerging market trends.Category Management: This includes assortment planning, vendor selection, pricing strategies, and inventory management. Leveraging market insights and consumer behavior data to optimize category performance, enhance product assortment, and drive sales growth.Vendor Relationship Management: Cultivating and nurturing strong relationships with vendors and suppliers to negotiate favorable terms, secure competitive pricing, and ensure timely delivery of merchandise. Continuously evaluating vendor performance and exploring new sourcing opportunities to diversify the supplier base and mitigate risks.Private Label Development: This involves identifying white-label opportunities, sourcing quality products and managing supplier relationships.Inventory Optimization: Implementing inventory management strategies to optimize stock levels, minimize excess inventory, and reduce stockouts. Utilizing data analytics and forecasting techniques to anticipate demand fluctuations, manage inventory turnover, and ensure product availability while minimizing carrying costs and obsolescence.Performance Analysis and Optimization: Continuously monitoring and analyzing category performance metrics (including sales trends, inventory turnover, and profit margins, to identify areas for improvement and optimization), maximize profitability, and minimize costs.Risk Management: Proactively identifying potential risks and challenges, particularly supply chain disruption, impacting category performance and developing mitigation strategies to address them.Financial Management: Overseeing category budgets, forecasts, and financial performance to ensure alignment with overall business objectives.

Education

• T.M. Bhagalpur University, Bhagalpur

  Master of Business Administration - MBA, HR & Marketing

  2012 — 2014