Anamika Sharma
Strategy / Business Intelligence & Analytics /Digital Marketing
- Role
- Senior Data Analyst at Optum
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Anamika Sharma
Data Visualization and Analytics expert with 15+ years of experience in driving business…
Experience
Senior Data Analyst
Jan 2021 — Present · Gurugram, IN
Owned design and delivery of analytics solutions, managing Power BI Dashboards and data models.• Managed end-to-end BI & Analytics solutions by defining scope, planning & managing resources and streamlining workflows.• Partnered with cross-functional teams to embed insights into business planning processes.• Conducted deep-dive analyses into marketing campaigns metrics (CTR, ROI, Conversion), enabling optimization and strategic alignment. • Conducted cohort & funnel analysis to identify customer drop-offs and optimize conversion paths.• Collaborated with global stakeholders to ensure smooth implementation of data driven strategies.
Skills
- Digital Strategy
- Web Analytics
- Gap Analysis
- Omniture
- Google Analytics
- Google Adwords
- Market Research
- Business Planning
- Market Analysis
- Business Strategy
- Microsoft Excel
- Digital Marketing
- Trend Analysis
- Team Management
- Business Analysis
- Marketing
- Competitive Intelligence
- Management
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