Anamika Roy
Product Management at Publicis Sapient | MBA(PGPM)-SPJIMR | Reliance Jio | Ericsson India Global Services
- Role
- Product Manager at Publicis Sapient
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Anamika Roy
With 11 years of experience in Product Management and Business Analysis, I have driven…
Experience
Product Manager
Feb 2021 — Present · Mumbai, IN
Led product lifecycles for well known consumer product brands, driving customer-centric strategies and achieving business outcomes:o Boosted user engagement with a 15% retention improvement and an 8% increase in conversion rates through data-driven enhancements and A/B testing.o Facilitated 34% organic traffic growth and a 16.8% increase in CTR on Buy Now buttons.• Leveraged consumer insights, competitive research, and experimentation to prioritize product roadmaps and optimize user journeys:o Successfully revamped the brand websites, leading to a 1.5-minute increase in session duration and an 11% drop in exit rates.• Bridged design, tech, and business teams to align goals and deliver innovative solutions:o Led workshops to streamline roadmap, resulting in 45-day delivery of a baby food brand\'s flagship website with minimal issues.• Spearheaded enhancements in Customer Identity and Access Management across brand websites, enabling personalization and extending the project scope.• Drove Sprint planning, grooming, Program Increment planning sessions and reassessed the priorities around time, cost and risk.
Education
Mody Institute of Technology and Science
Bachelor of Engineering (B.E.)
2008 — 2012
Delhi Public School,Vindhyanagar
Mathematics
S.P. Jain Institute of Management & Research
PGPM
2020 — 2021
Skills
- Integration
- 3g
- Telecommunications
- Wireless
- Rf Optimization
- Lte
- Testing
- Project Management
- Gsm
- Umts
- Ip
- Rf Data Analysis
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