Anamika B.

Experience

1. Senior Content Strategist Marketing

   ImpactQA

   Apr 2023 — Present · Noida, IN

   Lead and implement full-funnel content strategies aligned with SEO, UX, and business KPIs to drive traffic and engagement, and support lead generation- Create and maintain editorial calendars, content maps, and brand-aligned style guides for scalable delivery- Produce SEO-optimized technical blogs, web content, and industry articles on Quality Engineering and Software Testing, contributing to a 50% increase in organic traffic and positioning the brand across top global tech platforms- Develop consistent brand narratives across web pages, product content, and customer journeys to communicate the brand’s vision and offerings- Plan and deliver targeted email campaigns, LinkedIn articles, and cross-channel marketing collaterals including case studies, and whitepapers- Monitor content performance and conduct audits using GA4, on-page analytics, and SEO tools like SEMrush to identify messaging gaps, benchmark trends, and refine strategy for better engagement and editorial alignment- Collaborate with UX, SEO, and design teams to optimize content architecture, customer journey flows, and multi-device readability - Conceptualize and promote event content, including ad campaigns, landing & event pages, advertising videos, and pre/post-event communication to boost brand visibility and engagement

Education

• Jamia Millia Islamia

  Master of Arts - MA, English

• Dr. B. R. Ambedkar University Delhi (AUD)

  Master of Arts - MA, Sociology

• Ramjas College

  Bachelor of Arts (Hons), English