Ana Feijoo

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANA FEIJOO

Creative and an excellent communicator, I’m a strategic brand and communications leader with 12+ years of experience shaping market narrative, storytelling and go-to-market strategies across fashion, e-commerce, and technology. Passionate about turning ideas into impactful campaigns, I build brands that inspire trust, spark conversation, and drive growth. My approach combines strategic vision with a hands-on mindset, from launching new markets to leading high-performing teams and crafting narratives that resonate. I lead with empathy, creativity, and a belief that brands should not only sell, but shape culture.Today, as a Country Manager, I oversee market strategy, commercial performance, and cross-functional execution, with full ownership of growth, team development, and P&L. At the intersection of strategy, creativity, and leadership, my work spans from defining brand positioning and messaging to leading multi-disciplinary teams that deliver impactful, insight-driven campaigns globally. As part of senior leadership teams, I work closely with CEOs and CSOs to define company narratives, enter new markets, launch products, and establish thought leadership platforms that elevate credibility and commercial performance.Over the course of my career, I have built a strong commercial and cultural perspective, combining long term strategic thinking with disciplined execution. I have led international market initiatives, 360° campaigns, and high impact brand partnerships, consistently translating creative ambition into measurable growth. As a leader, I build and scale cross functional teams with clear accountability and shared purpose, creating environments where performance and innovation go hand in hand. I bring structure to complexity, drive alignment across stakeholders, and ensure strategy turns into sustained market impact.