Ana Marica
Transformation Manager @Nestlé
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WORK HISTORY
Transformation Manager @Nestlé
CA
Drive transformation through CX centric initiatives and support Innovation, delivering value creation for our Categories & Brands. Connect the dots & enable focus on cross-functional problem solving with a common Set of Key Success Criteria to win as a single team. Achieved through: Embed Journey Management & Optimization - looking at how data and new ways of working can foster cross-functional collaboration and agility in decision making. Exploring new transversal data analytics - merging 1st Party Data with Media activations, creating a 360 degree view through the right data capture on D2C initiatives. Goal: remove friction & drive engagement on owned touch points for consumers. Develop a framework to support better decision making for our Brands using 1st Party Data and Media activations. It helps connect the dots for our Brands by providing insight into how the assumed target consumer behaves across CRM and reacts to Media activations. Offers insights into effectiveness of 1st Party vs. 2nd/3rd party audience media activations with the aim of driving ROI/ROAS. Act as a trusted business partner to Brands to launch Innovation & Renovation initiatives; bringing PM expertise and act as translator and integrator of the E2E best practices (process, tools, ways of working).
EDUCATION
University of Toronto
Business Analysis Certification
Alliance Francaise
French Language Courses
University of Toronto School of Continuing Studies
Foundations of Business Project Management & Foundations of Process Management
Carleton University
Bachelor of Commerce Honours, Int'l Business & Operations & Technology Management
Carleton University
Bachelor of Commerce (B.Com.)
Carleton University
Bachelor of Commerce (Honours), International Business and Technology & Operations Management
My ERP Partners
SAP – Materials Management Course
University of Toronto School of Continuing Studies
Foundations of Multimedia Storytelling & Digital Communications Strategy
ABOUT ANA MARICA
Strategic leader, with experience in multiple industries (CPG, Medical & Security Assistance and Oil & Gas). Successful in driving transformation projects and organizational change; having designed and integrated Nestle Canada’s in-house omni-channel contact center. Proven ability to define strategy, drive continuous improvement and implement new operating frameworks through strong leadership and coaching and leveraging diverse data sets to understand trends and opportunities. Created and implemented the strategic Consumer Experience roadmap.
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