Anamaría Cortés Cruz
Senior Retail Analyst @NielsenIQ
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WORK HISTORY
Senior Retail Analyst @NielsenIQ
Toronto, ON, CA
EDUCATION
Pontificia Universidad Javeriana
Bachelor's degree, Business Administrator
Pontificia Universidad Javeriana
Bachelor's degree, Social Communication
Humber College
Postgraduate Degree, Business Insights and Analytics
ABOUT ANAMARÍA CORTÉS CRUZ
Passionate about leveraging data insights to drive strategic marketing decisions. With 3+ years of experience, I specialize in marketing research, particularly in the CPG industry, where I uncover insights that inform and enhance company strategies.Key Highlights:• Expertise in both qualitative and quantitative marketing research studies• Strong analytical skills focused on transforming data into actionable insights•Proficient in Power BI, Tableau, MySQL, and Microsoft Office• Skilled in stakeholder collaboration and building strong team relationships• Postgraduate in Business Insights and Analytics from Humber CollegeCurrently, I work at NielsenIQ (NIQ), applying a data-driven approach to analyze retail trends and consumer behavior, helping businesses shape effective strategies.I invite you to review my profile, I can be contacted by this social network or by email
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