Anal Patel

About Anal Patel

I’m a data-led marketing strategist with 4+ years of experience in scaling digital growth through deep marketing analytics, funnel optimization, and full-funnel performance strategies. Currently working at HighRadius as a Head- Web Analytics ( Principal ), I specialize in building insight-driven systems that convert traffic into revenue.My work blends storytelling with data, turning user journeys into measurable business outcomes. I’ve led web analytics functions, created scalable dashboards, and partnered with CXOs and GTM teams to shape growth campaigns across both B2B and B2C spaces.What I bring to the table: Growth Marketing: Campaign planning, channel strategy, and ROI-first execution Web & Marketing Analytics: GA4, Mixpanel, SQL, attribution modeling, CRO Strategic Ops: Funnel optimization, sales alignment, marketing automation🧠 Leadership: Cross-functional collaboration, stakeholder management, team mentorshipWhether it\'s optimizing acquisition funnels, scaling lead quality, or bridging marketing with product, I thrive on solving complex challenges with data and creativity.Let’s connect if you\'re driving growth, building GTM engines, or simply geeking out on web analytics and strategy! Feel free to reach out on

Experience

1. Head - Web Analytics (Principal)

   HighRadius

   Jan 2025 — Present · Hyderabad, IN

   Developed and executed comprehensive marketing strategies for Central Digital Marketing, Special Projects, and ABM functions, aligning business goals with marketing initiatives across the organization.• Led the design and implementation of advanced marketing strategies using predictive analytics and data segmentation, boosting campaign ROI by 60% while optimizing Google Ads through targeted keywords and budget allocation.• Collaborated with cross-functional teams (Product, Finance, SEO, and Analytics) to optimize lead generation efforts, resulting in a 25% increase in lead conversion rates and a 35% boost in demo form submissions.• Drive advanced marketing performance analysis including multi-touch attribution models using Salesforce, Google Analytics,and Amplitude, improving campaign spend efficiency by 30%.• Oversee paid media strategy and execution (Google Ads, LinkedIn, Facebook budget exceeding $2Mn+), optimizing funnel conversions via continuous A/B testing, bid adjustments, and audience segmentation.• Lead CRO initiatives leveraging tools like Hotjar, Optimizely, and Google Optimize, increasing website engagement and conversion by 20%.

Education

• COEP Technological University

  Bachelor of Technology - BTech, Metallurgical Engineering

  2017 — 2021

• Rashtrasant Tukadoji Maharaj Nagpur University (RTMNU)

  HSC, Science bifocal

  2015 — 2017