Analisa Blakley
Own Brand Lead - Beverages
- Role
- own Brand Lead at Meijer
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Analisa Blakley
Analisa joined the Portfolio Team of Imperial Beverage in 2021. In her role as Wine Brand Manager, she serves as a liaison between wine suppliers and the Imperial Beverage sales team. Prior to joining Imperial Beverage, Analisa worked in the wine and spirits industry in St. Louis, as an Account Manager with an agency working on brands within the Bacardi Portfolio, and before that as Brand Director for Pearl Vodka. During her tenure with Pearl Vodka, she lead all aspects of new product development, marketing and promotions and traveled the country working with wholesaler and retailer partners to grow the brand. Analisa also managed national promotions for the Beringer, BV and Glen Ellen wine accounts while working with another St. Louis-based agency. She began her career with a distributor, creating in-house custom point-of-sale for both on and off-premise clients.
Experience
own Brand Lead
Jun 2022 — Present · Grand Rapids, MI, US
Education
University of Missouri-Columbia
Bachelor's, Journalism
1994 — 1998
Grand Valley State University
Digital Marketing
2020 — 2020
Webster University
MBA, Business and Marketing
2001 — 2004
Skills
- Marketing Management
- Brand Management
- Marketing Strategy
- Management
- Product Development
- Interactive Marketing
- Account Management
- Operations Management
- Marketing
- Alcoholic Beverages
- Beverage Development
- Sales Promotion
- Leadership
- Integrated Marketing
- Advertising
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