Anakshi R.
Search Engine Optimization Manager @Fi
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WORK HISTORY
Search Engine Optimization Manager @Fi
Strategic Traffic Quality Overhaul & Conversion Rate Optimization (CRO)\"Spearheaded a strategic pivot from high-volume, low-intent traffic to a high-quality, conversion-focused acquisition model. By refining our keyword targeting and content strategy, we increased qualified organic leads by 45% while reducing bounce rates by 20%. This directly resulted in a 30% improvement in the organic traffic-to-user-signup conversion rate.\"2. End-to-End SEO/ASO Leadership for New Product Launches\"Led the comprehensive GTM (Go-to-Market) search strategy for major product launches, including the Fi Credit Card and Wealth Builder. My role involved keyword research, landing page optimization, and content creation, which drove over new user sign-ups directly attributable to organic search within the first six months post-launch.\"3. Establishing Market Dominance in Competitive Verticals\"Established Fi.money as a category authority in high-value financial verticals. Through targeted content clusters and technical SEO, we successfully captured Top 3 rankings for highly competitive keywords like \'invest in US stocks from India,\'\'best forex card,\' and \'instant personal loan,\' capturing an estimated 30% of the organic search market share.\"4. Technical SEO & User Experience Enhancement\"Orchestrated a site-wide technical SEO audit and overhaul, implementing advanced schema markups (Product, FAQ, How-to) and collaborating with development teams to improve Core Web Vitals. This initiative led to a 25% increase in organic Click-Through Rate (CTR) from SERPs and secured rich snippet features for over 100 key pages.\"5. Driving Overall Organic Channel Growth\"Under my leadership, the organic channel became a primary, cost-effective engine for user acquisition. I grew overall organic search traffic by 30% Quarter-over-Quarter, increasing its contribution to total company sign-ups from 15% to 25%, significantly lowering the blended Customer Acquisition Cost (CAC).\"
EDUCATION
ISBR Business School
PGDM, Marketing
Groupe ESC Troyes
Master of Business Administration - MBA, Marketing
ABOUT ANAKSHI R.
Detail-oriented & Motivated Web & Digital Marketing enthusiast with 5+ years experience Proficient in Google Analytics, Adobe Analytics (Omniture), SEMrush, Screaming Frog, Ahref, Ubersuggest, Moz. Closely Worked with Web Design, Technical Development & Content Writer team to Monitor and increase website traffic organically. Applied Ethical SEO Best Practices when Performing Tasks such as Keyword Research, Competitive Analysis, Content Optimization, Meta Tag Creation, Alt Tag Creation, and Social Media Optimization. Designed & Developed SEO Friendly Websites on WordPress CMS
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