Ana Jansen
Building Brazil for OneSignal · LATAM GTM · Ex-Microsoft Enterprise · Native Portuguese
- Role
- Strategic, Enterprise Account Executive at OneSignal
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Ana Jansen
Brazil is one of the most underleveraged growth markets in SaaS — and most companies find that out after they\'ve already made the wrong bets.I\'m the person companies bring in to not make those bets.At OneSignal, I own Brazil and LATAM end-to-end: enterprise pipeline, partner ecosystem, GTM strategy, and market infrastructure — all built from zero as the sole person on the ground. First year: 125% attainment,$1.5M pipeline generated,#1 on the global team.Before OneSignal, I ran a $38M+ enterprise quota at Microsoft across Retail, CPG, and Healthcare — top 5% nationally. I know how to close inside a complex org and how to build the motion that makes closing repeatable.I also know what it means to build from scratch with no playbook. I founded Samba Sips and scaled it to four operating locations in 90 days. That taught me more about GTM execution and customer retention than any sales methodology.Today I\'m focused on making Brazil a proof point — the kind of market story that travels. If you\'re a company with Brazil on the roadmap and you\'re trying to figure out whether to hire a local team, find a partner, or come in direct, I\'m worth talking to.Open to advisory conversations with founders and operators scaling into LATAM.Core expertise: Brazil market entry · LATAM GTM · Enterprise SaaS · Omnichannel engagement · Partner-led growth · Revenue ownership
Experience
Strategic, Enterprise Account Executive
Jul 2025 — Present
Owning Brazil and LATAM end-to-end at OneSignal — enterprise pipeline, partner ecosystem, event strategy, and market infrastructure, all built from zero as the sole person on the ground.· 371% of ramp target in Q3 2025:$137K NNARR closed vs.$37K target; 479% pipeline creation ($532K target).· $1M in pipeline created in Q4 2025 — #1 on the global team, 2x the next closest AE. Recognized by VP of Global Sales in company-wide GTM communication.· Adapt & Innovate Award (2025) and SKO Top Performer Fireside Chat nomination — both within the first 5 months.· Built BildungData into a 3-tier co-sell motion (SMB / mid-market / enterprise); partner contributed ~$200K ARR in Q3. Architected Product Camp Sao Paulo — 3 executive dinners, 10+ enterprise logos including Globo, CNN Brasil, and Nubank.· Built Brazil\'s full outbound infrastructure from zero: Portuguese-language AI outreach agent, email sequences, demo decks, and territory plan — the only AE on the team to do this unsolicited.
Education
Elevate
Sales
Berklee College of Music
Bachelor of Arts - BA, Music Business
2021 — 2025
PUC Minas
Advertising
2019 — 2019
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