Ana U.

About Ana U.

Healthcare marketing leader with 9 years of experience across strategy, execution, and team leadership at one of the nation\'s largest nonprofit, faith-based hospital systems. My background spans consumer marketing, physician business development, brand positioning, and service line growth.I currently lead marketing strategy for provider recruitment and onboarding across Central Florida, supporting over 300 physicians and partnering closely with business development, recruiting, and executive teams. Prior roles include managing omni-channel campaigns for Heart, Lung & Vascular, Neuroscience, and Transplant programs as well as supporting volume growth through field-based physician outreach.

Experience

1. Marketing Manager Physician Stratagies

   AdventHealth

   Apr 2025 — Present · US

   Oversee provider-facing marketing efforts, building the tools, messaging, and campaigns that power outreach, differentiate services, and drive growth• Provide strategic marketing direction to the provider recruiting team, including messaging, collateral, and event strategy for national conferences• Oversee physician onboarding strategies to ensure newly recruited providers enter the market with brand-standard collateral and appropriate marketing assets• Drive sales enablement efforts for physician business development teams through referral tools and strategic support• Support consumer marketing team on campaign development as needed, providing physician messaging input and assisting with execution of ongoing service line initiatives• Present recruitment marketing performance to medical group executives• Lead and support direct reports through hands-on coaching tied to project execution and divisional priorities

Education

• University of Central Florida

  Bachelor of Science (B.S.), Health Services Administration

  2012 — 2016