Anaïs Laurent

Head of Communications International Scope (Europe) @ALTEN

Paris, FR
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2022 — Present

Head of Communications International Scope (Europe) @ALTEN

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Lead communications strategy across multiple European regions (Benelux, Nordics, Southern Europe, Switzerland), covering several brands and business linesManage and structure an international team with regional leads and transversal functionsReposition communication as a business partner, driving business communication, strengthening internal engagement, and reinforcing brand positioningDefine and deploy structured frameworks (KPIs, scorecards, governance) to improve performance and accountabilityOptimise resource allocation and budgets across regions, aligning with business priorities

EDUCATION

2012 — 2013

TBS Education

Master of Science (MSc), Marketing Management et Communication

N/A

Audencia SciencesCom

Master's Degree Journalism & Content Production

2009 — 2010

Audencia SciencesCom

Bachelor's degree, Multimedia & Content

SKILLS

Marketing DigitalCommunication DigitaleCommunication D'entrepriseDigital MarketingSocial Media ManagementStorytellingStratégie ÉditorialeNouveaux MédiasRédactionManagementMarketing CommunicationsNarrationGestion De ProjetRéseaux SociauxGestion Des CommunautésMarketingÉditorialEmployer BrandingBloggingStratégie MarketingMontage VidéoStratégie Marque EmployeurJournalisme SportifSEOMarque EmployeurStratégie DigitaleBlogRelations PresseCommunity ManagementSocial MediaContent ManagementCommunication MarketingCommunication

ABOUT ANAÏS LAURENT

Head of Communications with a European scope, working across multiple countries and brands in engineering, IT, and Life Sciences environments.I work with teams across Benelux, Nordics, Southern Europe, and Switzerland, covering business, people, employer communication, and brand alignment.I enjoy testing and learning, and I welcome challenges as a means of personal growth when working with others.

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