Anais Giroud
Trade Marketing Executive on & off Trade @AB InBev
Signup · Get unlimited contacts
WORK HISTORY
Trade Marketing Executive on & off Trade @AB InBev
Paris, FR
Brand Strategy- Developed the brand strategy for our portfolio (Leffe, Corona, Bud, Stella Artois)- Defined a long-term activation plan (2024–2025–2026) aligned with brand priorities- Created brand support materials and tools- Briefed creative agencies to ensure quality and brand-aligned deliverables- Provided daily support to field teams to ensure excellent execution- Analyzed campaign performance and provided actionable insightsInternal collaboration with Trade, KAM, Marketing, Sales & Legal teams to roll out strategy effectivelyEvents & Brand Activations- Led and organized a variety of events, from intimate gatherings to large-scale activations:Paris 2024 Olympic Games with Corona Cero :(1M€+ budget,+2pts pénetration)VIP hospitality suites at Roland Garros and Adidas Arena for top-tier clients3-day brewery trip in Belgium for 40 clients: loyalty program & volume driverBudget Management- Built, managed and tracked the annual marketing budget (€4M)- Monitored key KPIs and ROI- Analyzed performance to guide strategic decisions
EDUCATION
BSB - Burgundy School of Business
Double diplôme MSC Wine Management & Master Grande Ecole
Prépa Economique (CPGE ECE) Claude Fauriel
Matières générales (Economie, Mathématiques, Culture Générale, Anglais, Espagnol)
ABOUT ANAIS GIROUD
What I do today - Marketing project management : over 5 years of experience with a…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.