Anais Arretche

About Anais Arretche

I drive growth for CPG brands by turning Instacart into a full-funnel retail media engine—not just a performance channel.In my current role at Instacart, I partner with emerging and established brands to manage and scale seven-figure media investments, using data, incrementality testing, and cross-platform strategy to unlock measurable business outcomes. My work sits at the intersection of retail, media, and consumer behavior—helping brands win both in the moment of purchase and across the broader digital ecosystem.I’ve led strategies that: • Scaled annual investments beyond $1M while driving double-digit YoY growth • Proved incremental impact through lift testing (30%+ sales lift) to unlock additional budget • Improved efficiency and demand generation through full-funnel approaches spanning search, display, and off-platform activationsBeyond execution, I focus on influencing how brands think—shifting conversations from short-term ROAS to long-term customer growth, share expansion, and retailer strategy.I’m especially passionate about helping brands navigate: • Retail media evolution • Omnichannel shopper behavior • Category growth and competitive positioningAlways open to connecting with others in retail media, CPG, and growth strategy.

Experience

1. Brand Partnerships Cpg Sales

   Instacart

   Sep 2021 — Present · San Francisco, CA, US

   Manage and scale $1M+ annual media investments across a portfolio of CPG brands, driving ~30% YoY portfolio growth through optimized full-funnel strategy • Led incrementality-focused media strategies, proving 30%+ sales lift, unlocking additional investment and long-term brand commitments • Built and executed full-funnel campaigns across Sponsored Products, Display, and off-platform activations to drive both immediate conversion and new customer acquisition • Advised brands on category positioning, retailer strategy, and budget allocation, shifting investment toward high-impact seasonal and growth periods (e.g, Q2/Q3 efficiency windows) • Identified and resolved performance inefficiencies using auction dynamics, bid strategy, and budget pacing insights (e.g, improving win rate, reducing CPUM) • Influenced senior client stakeholders (Director–VP level) through data-driven storytelling, securing incremental investment and strategic alignment • Partnered cross-functionally with measurement science, creative, and ads product teams to bring new solutions (e.g, lift testing, Ads Studio, co-branded campaigns) to market

Education

• San José State University

  Bachelor of Science - BS, International Business

  2016