Ana Ionescu
Senior Product Manager @Sunstate Equipment Co., LLC
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WORK HISTORY
Senior Product Manager @Sunstate Equipment Co., LLC
Led the successful launch of a new website, significantly enhancing user experience, streamlining operations, and establishing scalable technology to support future innovation-Directed the strategy for replacing a legacy mobile app, resolving critical UX challenges and implementing a modern, scalable platform designed to evolve with business needs; eliminated checkout blockers for 67% for customers-Mapped end-to-end customer journeys to uncover improvement opportunities, directly shaping product and marketing roadmaps-Built strong cross-functional alignment by securing stakeholder buy-in for high-impact features and initiatives-Spearheaded cross-team efforts and collaborated with Data and AI engineering teams to collect and analyze customer call volume data—delivering insights that supported data-driven decisions and laid the foundation for the company’s digital transformation.
EDUCATION
California State University-Sacramento
Bachelor of Arts (B.A.), Major French, Minors: Biology, Chemistry
ABOUT ANA IONESCU
My passion is to build products that resonate with the customers. I’m a data-driven thinker and results oriented Product Manager professional with the ability to lead the strategy and development of mobile-first global products from ideation through launch by engaging in frequent conversations with the customer and employing effective project management principles to ensure product direction is in tune with customer needs. Identified profit generating and cost reducing opportunities, established strategic alliances, developed creative solutions while using an iterative design approach and successfully launched products. Demonstrated great leadership in day-to-day operations and received recognition from executive teams for seamlessly managing programs to ensure smooth execution of product roadmap.Key Skills:| Defining and Analyzing Metrics | User Experience Design | Sales & Marketing | Agile Scrum and Project Management |Consumer Insights | E-Commerce | Acquisition | Conversion | Funnel Optimization | New Market Entry / Geo-Expansion | A/B Testing | Defining and Analyzing Metrics | System Integrations with SaaS products| User Research | Risk Assessment |Tools:| Jira / Confluence | Hybris/SAP | Salesforce Service Cloud | Google Analytics | Sketch/InVision | Launchdarkly |
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