Ana Hoepfner

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANA HOEPFNER

I learned to read and write when I was four. To her dismay, my mother discovered this skill when I asked her why a particularly colorful graffiti word was spelled incorrectly. That reaction was outdone shortly afterwards, when she discovered I had discreetly scribbled some colourful messages of my own in the margins of an old newspaper. Not much has changed since: I have not stopped reading, writing, proofreading, or learning. After completing a degree in economics, I pivoted towards communications when I witnessed the power of words to make or break business deals. In answer to Dr. King’s “most persistent and urgent question” in life, I have used my communications, marketing, and public relations skills to: • Research and garner support from corporate, government, non-profit peers, and media stakeholders for a shared value training and recruitment program, and for a disability community collective impact initiative • Help people in low and middle-income countries learn how to have clean water and basic sanitation in their homes • Further multi-million dollar contracts by pre-empting translation, cultural, and grammar mishaps • Raise charitable organizations’ profiles through integrated marketing and communications: writing simply worded, scientifically rigorous, customer-centric material, and designing corporate-standard branded visuals • Develop and execute social media strategies, create content, and ignite brand collaborations that tripled engagement and organic reach for business and non-profit accounts within months Specialties • Writing: ad copy, brochures, web copy, blogs, infographics, case studies, social media posts, speeches, presentations • Editing: proofreading, line editing, fact checking, rewriting, ghostwriting, SEO • Marketing and design: copy writing/layout (collateral, infographics, digital newsletters) • Social media management • Public relations (I have apologized profusely to my mother for my early writings. I still shock her).