Anahita Uppal
Creative Director, Branding and Product Design at Luverly and Knowsy | Graphic Designer, Digital Branding and Marketing at Applied Frameworks
- Role
- Creative Director at Knowsy
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Anahita Uppal
Hi! I’m Anahita, a multidisciplinary creative based in Bangalore with a love for building brands, telling stories, and making design that clicks, pops, and sticks, currently leading the creative vision and development of Knowsy, a conversation-driven tabletop game.My work lives at the intersection of brand identity, product and graphic design, illustration, and digital marketing. Whether I’m working on a startup, shaping a podcast brand, designing a book cover, or leading content for social media, I bring a blend of strategic thinking, visual storytelling, and playful precision to every project.Over the course of my work at Applied Frameworks and through my journey with Luverly, I’ve built a versatile, creative and strategic skill set rooted in real-world application. I’ve led podcast production, email marketing, web and social media strategy—crafting consistent, engaging content to strengthen brand presence and drive audience engagement. Working directly under Luke Hohmann, I gained deep operational insight, learning foundational entrepreneurial skills through real-time mentorship, strategic planning, and project execution. I took on administrative and cross-functional tasks well beyond my core expertise, which sharpened my agility, problem-solving, and adaptability in fast-paced, purpose-driven startup environments. Building Luverly from scratch has given me hands-on experience in product design, digital branding, and content marketing—fueled by self-directed learning, strategic experimentation, and creative ownership. Along the way, I’ve strengthened my skills in time management, prioritisation, and proactivity, while building confidence in navigating unfamiliar domains with autonomy and accountability.Along the way, I’ve freelanced with companies like WeCollab (designing a book now used by Volkswagen), interned at Aagghhoo (immersing in spatial and product design), and led creative strategy for student chapters like Srishti SIGCHI and Chapter X Academy.
Experience
Creative Director
May 2025 — Present · Sunnyvale, CA, US
At Knowsy, I work across product development, branding, and go-to-market strategy for a conversation-led tabletop game called Knowsy. My role spans concept development, gameplay design, content creation, and user experience.Key responsibilities include:1. Designing the physical and digital versions of Knowsy, including expansion packs and themed editions.2. Creating content pipelines: questions, gameplay mechanics, scripts, marketing assets, and email communication.3. Building Knowsy Knows, a platform for organisations to create custom-branded games and audience insights.4. Managing website structure, advertising assets, and social media strategy for product and content releases.5. Coordinating with manufacturing partners, vendors, and production workflows.6. Developing business strategy, growth plans, and new revenue opportunities for Knowsy alongside core team members.
Education
The Brigade Schools - Bengaluru
Higher Secondary School Diploma, Science
2018 — 2020
BGS National Public School - India
Secondary School Diploma
2008 — 2018
Srishti Manipal Institute of Art, Design and Technology
Bachelor's degree, Industrial Art and Design Practices
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