Anastasia Gobianidze
Student at Fordham Gabelli School of Business
- Role
- Marketing Intern at TBC
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Anastasia Gobianidze
Junior at Gabelli School of Business studying Digital Media & Technology and Finance. Passionate about the intersection of creativity and technology, I thrive on staying ahead of trends and developing innovative, impactful digital experiences. Skilled in digital marketing, data analysis, and strategy. I’m driven by creating solutions that are both functional and meaningful.
Experience
Marketing Intern
May 2025 — Present
At TBC, I co-developed a nationwide campaign celebrating the Independence Day of Georgia, which got over 10 million views across the bank’s social media platforms. I also supported the marketing strategy for TBC Concept, a premium lifestyle banking program tailored to high-net-worth clients, by curating digital content and leading partnership outreach efforts. This included initiating a collaboration with City Mall to introduce exclusive offers such as cashback rewards and premium discounts. Additionally, I co-led five B2B partnership meetings, resulting in three brand collaborations, including the launch of the TBC Concept x Oktopus Runners Club, a wellness initiative offering weekly guided sessions and a 15% discount at Oktopus Fitness for 100 clients.
Education
International Baccalaureate
High School Diploma
Fordham University
Bachelor of Science - BS, Digital Media & Technology/Finance
2023 — 2027
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