Anagha Ingle
Senior Brand Manager @Perfetti Van Melle
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WORK HISTORY
Senior Brand Manager @Perfetti Van Melle
Toronto, ON, CA
EDUCATION
University of Mumbai
Masters of Commerce
Mithibai College
Bachelor of Management Studies
Arya Vidya Mandir (Juhu)
Indian Certificate of Secondary Education
Mithibai College
Higher Secondary Certification in Science
SKILLS
ABOUT ANAGHA INGLE
As a marketer with 14+ years experience, I have crafted my career path to gain expertise across various dimensions of innovation design & brand marketing and have worked with the best minds at Unilever, Mindshare (GroupM) & Nielsen. I started my journey at the very beginning of the product marketing funnel – in market & consumer research at Nielsen. I have led teams in conducting market research for major CPG brands, identifying white spaces, providing insights for new product launches and developing advisory product offerings to drive business growth. I have crafted brands and built consumer products as a brand manager at Unilever where I led brand strategy and development for multi-million dollar brands across the globe. This included designing for all things brand – product, packaging, communication & visual equity as well as building future brand strategy, go-to-market & driving brand equity. And finally, to tie it all up I took the brand message to the consumer as a media planner with Mindshare (GroupM). I have crafted and executed integrated media strategies and campaigns across Food, Personal Care and Home care categories along with conceptualising and producing award-winning branded content, brand activations and media innovations. In a nutshell, I bring expertise in identifying consumer needs and addressing them by developing best-in-class products and services which are marketed through the power of strategic communication and creative storytelling.
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