Ana Maria F.
Product & Product Marketing Leader (0-1/1-N, Growth, Acquisition, Retention) | Customer First | Ex-Amazon | SaaS | Marketplace | GTM | B2B & DTC | Spanish & French
- Role
- Principal Marketing Manager at Microsoft
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Ana Maria F.
A results-driven Product and Marketing Leader with 16 years of experience in product management, marketing, business development and international market launches, within the eCommerce and Technology sectors. Expert in leading a portfolio of direct-to-consumer and B2B products, I have a proven ability to define high-impact roadmaps and building 0-1 products and solutions scaling them to millions of users, with a track record of delivering measurable impact.Led the launch of customer-facing subscription products for Frontdoor and American Home Shield home-warranty brands, with products that improved subscription, growth and retention, and for Amazon launching Kindle Unlimited in European market segments and defining the seller journey through the launch of new categories in Amazon Marketplace. In addition, at Amazon, I led revenue driving projects using ML/AI technology and A/B testing to optimize order conversion through personalized experiences. Time at leading tech companies like Amazon and Microsoft has shaped me into a strategic e-commerce leader, passionate about innovation and team excellence. An advocate for diversity with a focus on equity, inclusion and sustainability.
Experience
Principal Marketing Manager
Feb 2025 — Present · Seattle, WA, US
Leading GTM and lifecycle marketing programs for Windows Commercial and Surface Pro across multiple marketing channels to enhance discoverability, drive product adoption, and support decision-makers with actionable insights across the funnel, through Russell Tobin.
Education
Microsoft
MACH, Business Acumen, Project Management, Microsoft Products and Services
Portobello College Dublin
BA in Business Studies, Accounting and Finance
Universidad Carlos III de Madrid
Computer Science
Skills
- Advertising
- Customer Service
- SEO
- Crm
- Strategic Partnerships
- Digital Marketing
- Event Management
- Digital Strategy
- Sem
- Online Marketing
- Ad Serving
- Ppc
- Email Marketing
- Social Media
- Customer Relations
- Direct Marketing
- Strategy
- E-Commerce
- Digital Media
- Online Advertising
- Analytics
- Marketing Strategy
- Customer Relationship Management (Crm)
- Account Management
- Campaign Management
- Team Leadership
- Search Advertising
- Mobile Advertising
- Display Advertising
- Search
- Management
- Rich Media
- Msn Adcenter
- Competitive Analysis
- Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.