Anadya Gujral

About Anadya Gujral

Marketing professional with 6 years’ experience in retail, luxury, and consumer goods, on both brand and agency sides.Spearheaded 360-degree marketing and performance campaigns, public relations and advocacy initiatives, community management strategies, and e-commerce activations. Initiated data-driven efforts to increase brand awareness, as well as customer engagement and retention.

Experience

1. Partner

   Dash And Dot

   Aug 2020 — Present · New Delhi, IN

   Spearheaded all marketing activities for the brand\'s launch including social media, public relations, paid strategy, and community management/CRM- Lead content creation and development for social and e-commerce use- Monitored and lead Shopify website design and UX across collection launches- Managed influencer and press strategy, including collaborations and events- Co-lead PR and content creation activities during the Paris Fashion Week \'22 showcase. Lead communication with agencies focused on paid media briefs and weekly KPI monitoring and strategy- Responsible for analyzing digital media and Shopify metrics for upcoming marketing budget allocations.

Education

• USC Marshall School of Business

  Bachelor’s Degree, Business Administration

  2013 — 2017

• HEC Paris

  Master of Business Administration - MBA

Skills

• Leadership
• Marketing Strategy
• Microsoft Office
• Communication
• Time Management
• Event Management
• Teamwork
• Events Organisation
• Public Relations
• Problem Solving
• Powerpoint
• Social Media
• Microsoft Excel
• Market Research