Anadita Mittal

About Anadita Mittal

I build businesses in Beauty & Personal Care — from strategy to shelf, from zero to P&L. Over 9.5 years, I\'ve operated at the intersection of brand, growth, and operations — at Deloitte, Nykaa, and VLCC. My work spans consulting, founding-team execution, and full business head ownership. At VLCC (Carlyle Group), I own the P&L for Clinic Products — delivering ₹50 Cr ARR in year one, launching the Hair Science & Trichology vertical, and directing a 100+ SKU innovation pipeline across 170+ clinics in India and MEA. Before that, at Nykaa, I was Chief of Staff for International and a founding team member of Superstore — Nykaa\'s B2B e-distribution venture — where I drove ₹100 Mn+ in first-year revenue and scaled repeat purchase rates from 55% to 75%+. Earlier in my career, I built the strategic and analytical foundation at Deloitte and EY — across retail, consumer, and financial services.I am a MBA in Strategy & Marketing from SPJIMR, Mumbai with minor in Consulting.

Experience

1. Vlcc Business Head & Vice President

   VLCC

   Jul 2024 — Present · Gurugram, IN

   Full P&L ownership for VLCC Clinic Products — delivering ₹50 Crore ARR in the first year through integrated brand, channel, and product strategy.• Launched the Hair Science & Trichology vertical from scratch — data-backed go-to-market playbook drove +18% incremental growth• Directed a 100+ SKU innovation pipeline across skincare, haircare, and body sculpting in close collaboration with R&D and design• Expanded omnichannel presence across 170+ clinics in India and MEA, plus listings on digital and modern trade platforms — contributing 10% of total business revenue• Designed integrated marketing roadmap spanning performance, brand, and in-clinic activation• Strengthened supply chain and vendor systems to ensure full-time product availability

Education

• DPS Mathura Road, New Delhi

  High School

  2011

• Cornell University

  Marketing Immersion Program, Marketing and Business Strategy

  2017 — 2017

• SPJIMR SP Jain Institute of Management & Research

  Master of Business Administration (M.B.A.) in Marketing

  2016 — 2018

• Shaheed Sukhdev College Of Business Studies

  Bachelor of business studies

  2011 — 2014

Skills

• Event Management
• Powerpoint
• Market Research
• Teamwork
• Team Management
• Microsoft Powerpoint
• Newsletters
• Research