Ananya Dewan
MS Marketing Student at Purdue | Psychology-Sociology-Economics Background | Aspiring Marketing & Brand Strategist
- Role
- Market Research Intern at Apnaklub
- Location
- West Lafayette, IN, US
- LinkedIn followers
- 500 followers
About Ananya Dewan
I’m passionate about turning consumer and market insights into strategy and action, using…
Experience
Market Research Intern
Jul 2024 — Present · Bengaluru, IN
Pioneered the launch strategy for a dishwashing product through comprehensive market research and competitor analysis, driving aprojected 15% market share penetration within the first year. Spearheaded market research interviews, extracting actionable insights on consumer preferences that informed product design andinnovative packaging solutions. Conducted in-depth competitive analysis leveraging the 4 Ps of marketing, identifying three critical market gaps that defined a winningdifferentiation strategy. Evaluated competitors\' pricing models and sales performance trends, providing strategic recommendations that enhanced productpositioning and projected a 10% increase in revenue. Crafted and presented dynamic strategic proposals to leadership, securing approval for a product roadmap anticipated to elevate sales performance by 20%.
Education
Purdue University
Master's degree, Marketing
Christ University, Bangalore
Bachelor of Arts - BA, Psychology, Sociology, Economics
Scindia Kanya Vidyalaya
High School Diploma, Humanities/Humanistic Studies
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