Ana Corina Soto

Marketing Graduate - Latam Distributors @Puig

Miami, FL, US

Develop and send media campaign briefs to an agency for each launch across 8 (Lifestyle and Prestige) brands in 12 markets, ensuring alignment with marketing objectives and brand guidelines.Manage campaign budgets for each market, ensuring optimal allocation of resources and adherence to financial constraints.Utilize MyPO and SAP to process payments to the media agency, ensuring timely and accurate financial transactions.Track campaign metrics and performance reports using Looker to assess effectiveness and identify areas for improvement.Coordinate and support go-to-market plans for 4 countries, working closely with the distributors’ brand managers to tailor strategies that meet regional needs and maximize impact.Leverage Lefty to design and execute influencer campaigns, including content creation plans, for key consumer periods (KCPs).Manage Out Of Home (OOH) campaigns for the Panama market, overseeing planning, execution, and optimization for maximum visibility and impact.