Anabelle Molina
Brand Marketing, Entrepreneurship & Psychology | Certified ScrumMaster®
- Role
- Brand Analyst, Dcs Sweets Innov & Shaq-a-licious at The Hershey Company
- Location
- Lancaster, PA, US
- LinkedIn followers
- 500 followers
About Anabelle Molina
Hi everyone, my name is Anabelle and I\'m a UO graduate with a degree in Psychology. As a dynamic professional blending expertise in brand marketing, entrepreneurship, and psychology, I thrive at the intersection of strategy, creativity, and human behavior. With a strong foundation in content marketing strategy, marketing analytics, creative project management and copywriting, I’m passionate about creating campaigns that resonate with audiences and deliver measurable impact. In addition to my marketing expertise, I’m a Certified ScrumMaster®, skilled at fostering collaboration and ensuring projects move seamlessly from ideation to execution. This certification has honed my ability to lead cross-functional teams, adapt to dynamic challenges, and maintain focus on goals. I’m dedicated to lifelong learning and exploring innovative ways to connect brands with audiences. My academic journey in psychology complements my professional work, offering insights into consumer behavior and decision-making processes. I’m driven by curiosity, creativity, and a commitment to excellence.Let’s connect! I’m always excited to discuss brand strategies, digital marketing innovations, and how psychology can power impactful storytelling.
Experience
Brand Analyst, Dcs Sweets Innov & Shaq-a-licious
Feb 2026 — Present · Hershey, PA, US
Assist in innovation project management (with BM & ABM) and collaborate with cross functional partners including R&D, engineering, brand teams, finance and operations- Manage records of previously tested innovation concepts & lead projects through early-stage gate process while also leading renders, initial creative with third party agencies- Analyze IRI data to assist in understanding performance of recent Hershey campaigns, competitive Innovations, and key-drivers of performance- Assist with ad hoc retail business analysis & provide Ad hoc support for Senior Leadership team (ex- Brand Planning materials, Tableau dashboard builds, ECDF projects)- Utilize trend tracking via tools like Innova/Datassentials & monitor internal metrics to stay on top of other social media product trends to inspire future innovations.
Education
Harvard Online
Computer Science
University of Oregon Lundquist College of Business
Entrepreneurship/Entrepreneurial Studies
School of Environmental Studies
Environmental Science
University of Oregon
Bachelor's degree, Psychology
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