Anabella Pasqualino

About Anabella Pasqualino

Curious by nature!I have spent the past 15 years immersing myself in the digital space, working with renowned players in Silicon Valley. My expertise lies in managing advertising monetization strategies, conducting data analysis, and positioning brands within the market. With a deep understanding of the media and consumer journey, I have worked with major platforms like Waze, Verizon Media, EA, and Twitch, gaining valuable insights from both the consumer and brand perspectives.My passion for understanding consumers and their relationship with brands led me to work at Nike and IMS, where I successfully executed global and local strategies across diverse channels: social media, websites, mobile apps, and e-commerce. I also supported digital communication for Nike\'s iconic events like the 10k Nike Run and 5k Women\'s Run, as well as overall product launches.Throughout my career, I have excelled in various areas of development, including digital marketing across multiple channels, ad product development, monetization, and e-commerce. In my recent role as Partner Director, primarily focused on the Gaming Industry, I led product strategy, market education, financial planning, and managed a regional sales team to achieve ambitious sales targets in Latin America. Moreover, my multicultural background equips me with a comprehensive understanding of Latin American economies, political landscapes, and the considerations necessary for successful product launches in the region.I possess a range of competencies such as business acumen, strategic thinking, financial management, customer focus, process streamlining, project and team management, effective communication, time management, and problem-solving skills. I thrive in fast-paced environments, consistently delivering exceptional results.

Experience

1. Global Business Solutions

   TikTok

   Jan 2024 — Present · Miami, FL, US

Education

• Universidad del Salvador

  Licenciada en Publicidad, Bachelor in Advertising

  2003 — 2006

• University of Northern Colorado

  Student Exchange, Marketing- E Marketing

  2007 — 2007

Skills

• Web Analytics
• Sem
• Integrated Marketing
• Social Networking
• Digital Marketing
• Marketing Communications
• Facebook
• Digital Strategy
• Web Marketing
• Strategy
• E-Commerce
• Marketing Strategy
• Social Media Marketing
• Strategic Communications
• Email Marketing
• Google Adwords
• Marketing
• Media Planning
• Online Advertising
• Online Marketing
• Advertising
• Digital Media
• Mobile Marketing
• Social Media
• Direct Marketing
• Management