Ana Bel Campos
Acting Head of Product @Colorado Department Of Human Services
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WORK HISTORY
Acting Head of Product @Colorado Department Of Human Services
EDUCATION
Arizona State University
Master of Science - MS, Psychology
FGV - Fundação Getulio Vargas
Continuing, Project Management
Federal University of Rio de Janeiro
Bachelor's degree, Social Communications, Publicity and Advertising
SKILLS
ABOUT ANA BEL CAMPOS
I have 15 years of experience designing solutions for social impact, ecommerce, start-ups, and media companies. In the past 8 years, I have led a team and created digital solutions for social impact organizations from sectors like government, education, health, philanthropy, and environment.I’m passionate about really deeply understanding users and their needs, goals, motivations, behaviors and making sure that our solutions not only meet them where they are, but do so in a way that is equitable, accessible, delightful and measurably impactful. My love and knowledge of psychology helps me ground my process and rationale in science.I thrive in environments where I’m able to work with my team to create a vision and a strategy, evangelize that between others in an inspiring way, and collaborate with stakeholders to bring that vision to life-Talk to me about- Topics that I\'m really passionate about!Design: Equity-Centered Design, Inclusive Design, Trauma-informed Design, Behavioral Sciences/Behavioral Economics, Emotional Design, StorytellingProduct: Product Strategy, Product Growth, Product ManagementData & Metrics: Metrics Analysis (GA, GTM etc), A/B testing and Optimization- Topics that I want to learn more about!AI, Conversational Design, Digital Marketing, Branding, Voice & Tone-More about me:I\'m a generalist UX designer/ product strategist that has been working with product development for 15+ years now. I have worked in companies of a really diverse range: Exygy, a social impact innovation studio; Hotel Urbano, an online travel agency; Globo.com, the biggest media company in Latin America; and Polo Marte, a startup studio where we ere able to build many products from scratch.I have a strong Product Management background (8+ years) but creating delightful, emotional and impactful experiences has always been my drive. I made the switch to Product Design a couple of years ago to give more freedom to my creative side and focus full time on creating products that people will truly use and love.
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