Ana Watts

About Ana Watts

Accomplished senior digital marketing manager, passionate about developing effective marketing strategies, engaging content, and innovative web designs to create memorable digital experiences. My expertise extends to social media strategy, CRM, and email marketing, ensuring that every digital initiative delivers impactful results. With a strong background in graphic design, photography, and video, I bring creativity to every aspect of marketing, crafting compelling storytelling seamlessly across digital channels.

Experience

1. Principal Manager, Web Digital Experience

   Providence

   May 2023 — Present

   As principal manager of web/digital experience, I am responsible for leading web strategy development, content management, and campaign alignment for Providence\'s multi-channel digital initiatives, designed to support system-wide business and digital transaction goals. My key focus areas include creating exceptional consumer-facing web experiences that prioritize engaging UX/UI design and focus on accessibility best practices. I am committed to building and optimizing impactful customer journeys that resonate in today\'s ever-evolving digital landscape. From content creation guidelines to performance-driven campaign optimizations, I deliver strategic insights that elevate every project.I am committed to fostering strong relationships with regional marketing partners, functional teams, and various business groups across multiple states, ensuring effective collaboration throughout the organization. Additionally, I provide strategic guidance for website taxonomy and web page structure enhancements while staying current on digital marketing trends, including advancements in AI, SEO, content management, consumer journeys, paid search, social media and more.

Education

• Simplilearn Alumni

  Digital Marketing, Masters Certification, Digital Marketing

• University of California, Riverside

  BA, English

• Simplilearn Alumni

  Associate Certification, Digital Marketing

Skills

• Corporate Branding
• Corporate Communications
• Writing
• Advertising
• Marketing Communications
• Facebook
• Brochures
• Marketing
• Social Media
• Public Relations
• Digital Marketing
• Online Marketing
• Creative Direction
• Marketing Strategy
• Copywriting
• Social Media Marketing
• Editing
• Social Networking
• Graphic Design
• Photography
• Brand Development
• Email Marketing