Ana Viteri
Salesforce Consultant @InvestorFlow
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WORK HISTORY
Salesforce Consultant @InvestorFlow
EDUCATION
Rowan University
Bachelors, Marketing
SKILLS
ABOUT ANA VITERI
Experienced and results-driven Salesforce Certified Administrator and Business Analyst with a strong track record of success across multiple sectors, including Financial Services, Education, Media, and Publishing. I specialize in driving Salesforce platform adoption, optimizing business processes, and aligning technology solutions with strategic business goals to enhance operational efficiency.With over 15 years of experience, I bring expertise in Salesforce.com configuration, marketing automation (Marketing Cloud Engagement & Account Engagement/Pardot), and a wide range of business and technology functions. I’m passionate about translating complex business needs into simple, scalable solutions. I enjoy helping teams embrace change and make smarter decisions through data and collaboration, driving meaningful impact across the business. Core Competencies:• Salesforce.com Configuration and Administration• Marketing Automation: Salesforce Marketing Cloud Engagement, Account Engagement (Pardot), MassMailer, Mailchimp, Eloqua• Project Management Methodologies: Agile, Waterfall, Kanban• Requirements Gathering and Business Process Optimization• Change Management and Communication Strategy• Business and Content Strategy• Vendor Management and Stakeholder Engagement• GDPR: Data Privacy Compliance• Data Analytics and Reporting• User Training, Adoption and Support• Cvent: Event management• FormAssembly: Smart forms and surveys• Salesforce.com Reporting as well as Dashboard Design
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