Ana Villodres
Vice President, Qualitative Research @C+R Research
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WORK HISTORY
Vice President, Qualitative Research @C+R Research
EDUCATION
Gimnasio femenino
HIGH SCHOOL/SECONDARY DIPLOMAS AND CERTIFICATES
Universidad de Los Andes
Bachelor of Science (BS)
SKILLS
ABOUT ANA VILLODRES
Experienced Qualitative Insights professional at C+R research with a passion for uncovering the \'why\' behind consumer behavior. Leveraging over 20 years of expertise in marketing, consumer insights, and qualitative research methodologies gained through roles at Coca-Cola, Heineken, Miller, and Univision. Specializing in translating nuanced findings into actionable insights that drive strategic decision-making and business growth.Previously, I founded Sapience Consumer Insights, an independent market research firm. With a deep understanding of both client-side and agency perspectives, acquired through diverse experiences, I deliver comprehensive research solutions. My project leadership spans across CPG, media, finance, and nonprofit sectors, providing a holistic perspective to every endeavor.Known for my expertise in multicultural research, I navigate complex cultural landscapes to provide insightful and actionable recommendations. Additionally, my empathy and ability to address sensitive topics as a moderator such as race, discrimination, stereotypes and mental health with sensitivity and insight further enhance my capabilities.
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