Ana V Peralta

About Ana V Peralta

I\'m a strategic product thinker and UX practitioner with nearly a decade of experience translating user insights into actionable user-validated solutions, turning ambiguity into a clearly scoped vision. My background in design, product synthesis and MVP definition has evolved into a deeper focus on using data, structured problem solving, and cross-functional collaboration to uncover product opportunities and improve outcomes. From facilitating product discovery to writing detailed product requirements and supporting development teams through implementation, I thrive at the intersection of systems thinking, user advocacy, and business strategy. I’m passionate about improving how information flows between people, teams, and tools — whether through documentation, storytelling, or product vision and am drawn to roles that require thoughtful collaboration, curiosity, and building things that help people and systems work better together. I’ve also spoken at SXSW 2025 about the intersection of design, equity, and innovation and I\'m the founder of FLIT, a platform aiming to bridge the gap between the local array of pop-up vendors, artisans, and mobile entrepreneurs and their community, fostering a more vibrant and interconnected local business ecosystem in Austin and transforming local commerce as a result.Portfolio: https://anavperalta.myportfolio.comSide Hustle: Article: https://boxesandarrows.com/running-design-sprint-kickoffs-remotely/Panelist Directory: https://womentalkdesign.com/speakers/ana-peralta/Featured in Austin Woman Magazine: https://atxwoman.com/flit-ana-peralta/ Featured in Voyage Austin: https://voyageaustin.com/interview/daily-inspiration-meet-ana-peralta

Experience

1. Product Strategist

   Vanguard

   Apr 2026 — Present · US

   Design and help stand up a CRM platform to support internal user workflows and client-facing operationsTranslate complex business requirements and user needs into scalable experience solutionsDefine and evolve information architecture, navigation systems, and data structures within the CRMAct as a strategic partner to Product and Project Management, providing recommendations based on data and user insightsConsolidate and streamline data from multiple systems into a unified, user-friendly experienceDesign for multiple user types, roles, and permission levels within the platformWork within platform constraints to deliver effective solutionsLeverage research, business use cases, and data inputs to inform design decisionsCollaborate cross-functionally with Product, Technology, and Business stakeholdersUtilize Figma to communicate design concepts, flows, and system structures

Education

• Springboard

  UX Design, UX Design

  2017 — 2017

• Business Class

  Entrepreneurial and Small Business Operations

  2021 — 2021

• Florida International University - College of Business Administration

  Bachelor of Business Administration (B.B.A.), Magna Cum Laude, International Business - Honors College

  2011 — 2013

• Florida International University

  Bachelor of Business Administration

• Product School

  Product Management Certification

  2025 — 2025

• Florida State University

  Associate’s Degree, Marketing

  2009 — 2011

• Valencia College

  Graphic & Interactive Design | Production and Support Certificate, Graphic Communications

  2015