Ana Shapiro

About Ana Shapiro

Innovative, results-driven senior leader with proven experience in Emerging Insurance Technologies, Strategy, Analytics, Business Intelligence and Data Visualization in a Fortune 100 company. Highly skilled at seeing the big picture, simplifying the complex, aligning execution to strategy and leading transformational initiatives that drive bottom-line results. During my tenure at Liberty Mutual I was part of a Global innovation team, a newly formed venture focused on exploring, testing and developing disruptive commercial insurance risk solutions leveraging emerging technologies (IoT, Artificial Intelligence, Blockchain, Self-driving vehicles, Machine Learning, etc.). As a transformational leader at Allstate, I have had the privilege of spearheading several groundbreaking initiatives generating over $30M in new business and operational saving in less than 18 months. I am a creative problem solver, naturally curious, adaptable and driven to get things done. I love learning and being able to apply broad business knowledge to solve intellectually challenging business problems. I thrive in environments where I can think strategically and use data to create connections, recognize patterns, identify solutions, and implement cross-functional plans that enable revenue growth and improve profitability/efficiency.AREAS OF EXPERTISELeadership and Management - Innovation & Design Thinking - AI & customer engagement tools - Market Segmentation - Data Analysis and Visualization - Strategic Planning and Execution - Project Management - Business Intelligence Enterprise Reporting - Competitive Intelligence - Storytelling - Customer Engagement TECHNICAL PORTFOLIOBusiness Objects - Map Info - Hyperion - Cognos - SAS - Salesforce - Dataflux - Tableau - Workfront Adobe Analytics - Exact Target – DomoAWARDSMulti-year recipient of Liberty Mutual\'s awards for delivering innovative data visualization tools and harnessing the power of analytics to propel business forward.

Experience

1. Director Innovation & Strategy Sales & Distribution

   Allstate

   Apr 2022 — Present

   Transformational leader in Innovation and Distribution, responsible for deploying innovative strategies, new omnichannel programs, and transformative operating models to optimize Allstate\'s distribution system, enabling market growth while lowering costs.Reimagined existing Lead Strategy to drive engagement, growth and operational savings through AI technology -Outreached to 600K+ un-used leads through an AI conversational platform, generating over $20M within 6 months at a cost of 50 cents a lead-Developed robust processes and established partnerships with 3rd party vendors to enhance consent acquisition and phone number validation, effectively mitigating TCPA and FCC risks.Executed on strategy from concept to scaling of new operating models within the EA channel to reduce agent expenses, grow market share and, adapt to new customer trends -Monitored program performance and leverage learnings to identify agents with a high propensity to reinvest in growth, positioning the program to be a growth lever for the enterprise. Agents reinvesting in growth are generating a 21% production increase-Generated operating savings to agency channel 8% over target-Established governance and implemented scalable technology infrastructure to enable program management at scale Implemented an “idea factory” framework to prioritize concepts based on strategic impact and value while taking a customer-centric approach to drive Allstate towards becoming an industry leader in Innovation-Implemented value equation tool that enables scenario modeling to trend out growth KPIs and cost drivers enabling team to perform sensitivity analyses, size of prize and opportunity cost assessments to efficiently allocate resources to the highest ROI opportunity.Provided visionary leadership, direction, and coaching across the innovation organization, ensuring alignment of team objectives and outcomes with Allstate\'s strategic plan.

Education

• Tulane University

  MBA, Business Management

  2004 — 2006

• Harvard Business School Executive Education

  Program on Negotiation

  2007 — 2007

• Escuela Superior Politécnica del Litoral

  Business Administration, Economics and Marketing

  1996 — 2002

• Bentley University

  Certificate, UX Design

  2020 — 2022

Skills

• Planning
• Business Analysis
• Strategy
• Financial Modeling
• Strategic Planning
• Business Intelligence
• Marketing Communications Planning
• Property & Casualty Insurance
• Project Management
• Vendor Management
• Marketing
• Process Improvement
• Analysis
• Insurance
• Business Process Improvement
• New Business Development
• Leadership
• Analytics
• Business Strategy
• Crm
• Management
• Consulting
• Competitive Analysis
• Cross-Functional Team Leadership
• Marketing Strategy
• Salesforce.com
• Data Analysis
• Integrated Marketing